MARKETING & DEMAND GENERATION
Hit the sweet spot with your marketing spend
Target the right person, with the right message, at the right time.
Scoring and categorization
Optimized marketing spend with custom indicators and scoring capabilities revealing where customers are on their buying journey and which accounts and people are most likely to buy.
Contextual details on customer personas and pain points make it easy to hyper-personalize your marketing messages and deliver them at the right time.
Actionable lead scoring
Align marketing with sales with bottom-up scoring based on actual data about people and projects, making it immediately actionable by sales.